60% of turnover in 2 hours
It’s about making a success of the 2 hours of daily sales competition in which over 60% of the turnover is made, as an excellent maître d’hôtel would do in their restaurant during the 2 hours of service at midday and/or in the evening.
Because a store open an average of 60 hours per week makes 60% of its turnover over 20 hours maximum, one of the keys to obtaining a fast victory is not to arrange yet another sales training course, but to provide a practical response to support your team and their customers fast and well during the 2 hours per day in which the majority of the turnover is made.
Coaching and management
of retail outlet managers by Regional Managers
The difference between a retail outlet manager who generates growth of 10% and above and one that only generates very little is often a question of detail, just like first and second place on a sports competition podium.
There is zero possibility of lasting development of the conversion rate without your managers being backed by Regional Managers with the rare ability to observe, diagnose, and order the causes and propose a simple, active and turnover-generating action plan in a maximum time of one week.
The techniques, rituals and tools of sales performance management seen during training must be compulsory and followed as such by the whole management line.